table of contents
abstract…………………………………………………………………………3
acknowledgements………………………………………………………………4
ι introduction………………………………………………………………5
1.1 definition of cultural context……………………………………5
1.2 definition of associative meaning of words……………………6
п cultural context’s differences reflected in words connotation………6
2.1 associative meaning overlap………………………………………………6
2.2 associative meaning mismatch………………………………………………………8
2.3 associative meaning gap………………………………………………………… 10
ш influences on the inter-cultural communication………………………15
3.1defining inter-cultural communication………………………………………………15
3.2 influences on inter-cultural communication……………………………………16
iv conclusion…………………………………………………………………19
bibliography………………………………………………………………………19




abstract
language is the vehicle of culture, and vocabulary is the most active part of a language. this article compares and analyses the relationship of cultural context and the associative meaning of words in three aspects, i.e., its associative meaning overlap, associative meaning mismatch and associative meaning gap, revealing its influences on the cross-cultural communication.
key words: associative meaning
cultural context
cross-cultural communication


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